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I just got off the phone with Ann P. at work. We briefly touched on the concept of podcasting here at Munder. She thinks it sounds like a promising idea. Now, Ann came up with an idea I had not considered. She suggested that we do some recordings of someone talking about each of our funds. Now why didn’t I think of that? The ability of anyone to connect to our site, subscribe to us and be able to download the most up to date information about each of our funds. Wow! Very cool! Also, we can track our traffic and subscriber rate to get an idea of how many people are interested in our funds as well as tell how we are reaching our audience. I reiterated that we would also want to do a podcast based upon “experts” at Munder speaking about topics that are of interest to listeners and more importantly potential clients with a quick excerpt at the beginning and end of the podcast giving contact information. These podcasts would only need to be 15-30 minutes in length and could talk about any number of topics our experts would like to address.
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